You Can Use A Loss Leader Because It Works!


“At times the best strategy is the loss leader. You lose now to win later. You give something away to get more in return. Trade shows, Chamber meetings, often provide treats at no cost or they give a free gift away which attracts you to their booth or to a consultation.

The loss leader is used to entice people to drop in. If you take their free candy most likely you will feel that you should stop and listen at least a moment. Yes, some people take a handful but keep going. Most succumb to the Law Of Reciprocity. You give they give back.

Candy is not a promotional item one gets in a swag  bag. Those are branded items they hope you will keep, or pass along. They bank on you giving them some business or referrals in the future. Reciprocity at work again. The  candy is to get people to stop and stick around.

Only By Giving You Will Attract More Than You Already Have

Companies are willing to give items away for free, at a loss, because it’s likely to increase their business down the road. It’s an investment that follows the rule of Go First. Give it away first and  people  will give back in return later. If it didn’t work no one would use it!

Within these blog pages, many times, I have referred to the Rule of Going First and The Law Of Reciprocity because when you give unconditionally to others they can respond in kind. Will everyone? No, but many or most will. Ignore the ones who don’t. Really, let it go.

Focus on what you want and who you want;the type of client or friend. If you want honest, loyal, trustworthy people who believe in you be that person to them first. Be that kind of client or provider or friend. Focus on what you want to create and attract. Then attract it.

Givers Advance The World – Takers Don’t Advance Others 

Birds of a feather flock together. The ones who don’t will fall by the wayside. That is fine. You still operate from a higher purpose or cause. You operate from a giving position. Give to give, not to get! It is the result of authentic, genuine giving that brings back the return.

Don’t focus on getting back. Focus on providing value. Focus on giving freely. Focus on being trustworthy. Focus on being loyal and honest. Focus on believing in the people you attract. When you’re pure of heart others will read that and respond. They really will!

Those who don’t, let go. This is how you create an incredible supportive tribe. Focus on the kind of tribe members you want and give to them first. The ones you want show up. The ones you don’t want let go of. Get it? Create and attract the good that you want!

Giving Liberates The Giver – Giving Creates More Freedom

If you genuinely love people and appreciate them they will know. You will get known for being that sort of person. If their interests are in your heart they will know and respond. The more grateful you are for the people around you the more grateful they will be too.

Your relationships will blossom and improve because of your focus and ability to give generously without strings attached. Delight in the opportunity to give, to serve, to go the extra mile, and you may attract dedicated raving fans and tribe members. So enjoy the process. Be sure to celebrate everything!” Rex Sikes

Have a tremendous day!

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Photo used with permission of Phil Koch


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