“Is knowing why they buy, everything you need to know in order to sell more? Yes and no. It ‘s damn close. Nearly everything, BUT what else do you need? Think about it for a second? You need the goods. You need to be able to deliver something OF value. Understand this!
You want repeat business! You want to sell your film, the real estate, the electronics, the make-up, the food snacks to repeat customers or consumers. You don’t always want to be looking for new leads. So while you may be able to sell swamp land, you had better not.
Knowing why they buy may make them vulnerable but it doesn’t make them stupid. You burn a potential life long customer and business partner, you hurt yourself, perhaps more, than you ever hurt them. Don’t hurt either. Respect them. Respect their time!
Speak With Honesty – Think With Sincerity – Act With Integrity
Deliver on your promise. Be exemplary! Have the best product to offer. We all know you think you do already, but DO YOU? This is where the rubber meets the road. Have a product worth buying or investing in. Then offer it to them, the way they want it offered.
Don’t burn them and run. Your reputation will suffer near and far. Be ethical, honest, loyal, reliable, respectful and deliver on your promises. Keep your commitments. Never make excuses or blame. Own up to your mistakes. Take 100% responsibility and THEN…
Then if you do these things AND you take the time to learn why they buy, what their values are, and what they want or need, you can align your product or service with what is important to them. You provide solutions. You help them solve problems. You become a hero.
When You Make A Commitment You Build Hope …
Isn’t that what you want? You want to have them like and appreciate you, your product and service, so much they continue on with you for a lifetime. Plus, they refer you to all their associates and friends. Isn’t this the way to get ahead in business? Stop thinking short term.
Stop thinking I got to kill it this time. Yes, do your best, but develop long term trusting relationships. Your customers, clients and consumers will reciprocate more than you can imagine when you GO FIRST! Go the extra mile for them. AND unlock why they buy!
Then meet their criteria for purchasing or investing. Meet their criteria for doing what it is you invite them to do. Whether it is with your family and friends and personal matters, or in your professional sphere of influence, meet them where they’re at. Not where you are.
… When You Keep Your Commitment You Build Trust
Next blog I’ll share with you a powerful way to meet them where they are at. This is crucial. There are four things you must know, ultimately, and we will get to these. Meanwhile, determine if your script, service, film, product, talent or whatever, is good enough. Also, find something to be grateful about. Then, celebrate everything!” Rex Sikes
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